The card is exceedingly simple. No point in overdoing a simple thank you. It's a bear who offers a fish. You're supposed to notice the bear took a bite out of the fish before offering it. It's like being handed a piece of pie with a big ol' piece taken out of it.
Both arms are on a single mechanism that flips up. The mechanism is like a "V" shaped like a scoop. The fish is glued onto the paws at a slightly different angle than the arms of the bear so it bends the bear's paws outward.
There is a personal message of warmth written at the bottom right corner. Short and sweet.
My friend is an outdoor type who likes to go to Alaska. I don't think he ever saw any bears in the wild and I haven't seen any pictures of salmon. Maybe this will give him something to focus on for the next trip. Maybe not.